The Power of Home Staging
- Published in Occupied Homes
With the explosive popularity of HGTV and decorating magazines, buyers are design savvy and very selective when it comes to buying their next home. They have high expectations and usually very little time or money to renovate their new home right away.
1Our research shows that 75% of buyers will shop until they find a modern, updated home which is move in ready. In addition, these buyers will pay more money for that property because the home reflects the lifestyle they aspire to have. Effective preparation and professional merchandising of a property showcases that aspriational lifestyle and in turn, justifies a home’s listing price to prospective buyers.
2Regardless of a home’s price point, if the home’s appearance is marred by clutter then buyers will move on. This is because 81% of buyers find it easier to visualize a property as their next home when it has been professionally staged.*
3Rooms in Bloom consultants tell our clients that buyers are not so much looking for a house as they are searching for the ideal lifestyle. By staging your home, you are marketing a lifestyle that be both highly marketable and saleable.
4In addition, home staging is strategically designed to target the buyers likely to buy a particular type of home. This means as professional RE Marketing Consultants, we not only stage a home to appeal to as many buyers as possible, we also ensure that the presentation appeals to the target audience. This is why professional home staging has been shown to increase a home's value between 10 - 20%!*
Home Staging is about making a connection ...
To sell your home, a buyer has to fall in love with it! Our experienced and knowledgeable team know how vital it is to maximize the value and marketability of a property so it stands out online, where over 95% of buyers shop, and in person. Our recommendations are all real estate based - not decorating tips - that are focused on making sure our clients successfully merchandise and sell their homes. By enlisting our professional services, you ensure that your home will stand out from the crowd and be remembered hours and even days later.
"Home staging used to be optional. Today its a necessity in selling a house." ~ Barb Corcoran
*According to the National Association of Realtors (NAR) 2015 report on home staging.