About Us

Rooms in Bloom Home Staging & Design Inc. is the Kitchener-Waterloo Real Estate Marketing & Staging Experts and a multi-award winning Company.

We specialize in transforming spaces to attract your home's target buyers.  With a focus on increasing property value and improving a home's overall marketing presentation, we take pride in creating spaces that stand out online where over 95% of home buyers shop. Our professionally styled properties are consistently memorable, marketable and highly saleable; a winning & successful combination for our clients and Realtor partners.

We have been in business since 2008 and have staged hundreds of homes in the Kitchener-Waterloo area. Our team are accredited staging professionals who provide our clients with property specific recommendations and staging solutions that result in highly marketable homes which sell fast. 

From detail-rich consultations to complete home staging solutions, we offer our clients a comprehensive array of services. With a proven track record, a sterling reputation within the real estate community and a client focused approach - we use our passion for real estate and our experience in marketing to create tangible results for our home owners, realtor partners and builders.

Our Team

alana merritAlana Merritt, Co-Founder and Professional Home Stager, is an accredited, multi award-winning staging professional with a background in visual merchandising, marketing and business management. With a decade of experience in making Kitchener-Waterloo homes highly marketable, Alana consistently creates stunning spaces that are highly memorable & saleable. As real estate marketing is her focus, she keeps on top of home buyer trends which in turn, ensures that the recommendations she provides to clients are based on what will add the most value and get the property sold with the best possible results. With Rooms in Bloom's extensive and stunning inventory, she is able to, after the consultation, to offer customized staging solutions that add the WOW factor to our client's homes. Working closely with Realtors, home owners and builders, she works hard to ensure that the properties we stage are a joy to market and sell. Always enthusiastic, empathetic and solution focused, Alana truly loves helping our clients maximize on the sale of their homes and move onto their next real estate adventures!

Heather Cook, Co-Founder of Rooms in Bloom, Mulit-Award Winning Professional Home Stager and Director of Marketing Solutions from 2008-2019. Heather helped build the company from the ground up and was responsible for helping establish it as one of the most well respected staging companies in the Waterloo Region. Heather is a talented, multi-award winning home stager with an eye for design and a talent for creating spaces that sell. Heather retired from Rooms in Bloom in 2019 after over a decade of running the company to pursue other interests. Her hard work, talent and dedication will be missed.



  • RESA Canadian Professional Stager of the Year
  • 2011 Best Interior Design Award for the Reflections at Laurelwood Model Condo
  • RESA Canadian Home Staging Company of the Year
  • 2014-2017 Best of Houzz Award
  • 2015 RESA Redesigner of the Year 
  • RESA Top 5 Home Staging Team in North America
  • RESA Top 10 Home Staging Teams in North America

These prestigious awards recognize extraordinary Home Staging talent as well as professional excellence in company's marketing, social media practices as well as business ethics.

What our clients say about us

Rooms in Bloom is an amazing company! If you are looking for a professional, reliable, up-to-date and stunningly stylish company you will not be disappointed by this team! Heather & Alana were attentive, knowledgeable and efficient in their execution of  the staging of our home. We used Rooms in Bloom to stage our vacant house in Kitchener and not only did it look beautiful and exceed any expectations I had, our house sold in less than 1 week and I credit that to the beautiful presentation created for our home (and our amazing realtor of course). I would not hesitate to hire Rooms in Bloom again!

Christina A., Kitchener ON