About Us

Rooms in Bloom Home Staging & Design Inc. is the Kitchener-Waterloo Real Estate Marketing & Staging Experts and a multi-award winning Company.

We specialize in transforming spaces to attract your home's target buyers.  With a focus on increasing property value and improving a home's overall marketing presentation, we take pride in creating spaces that stand out online where over 95% of home buyers shop. Our professionally styled properties are consistently memorable, marketable and highly saleable; a winning & successful combination for our clients and Realtor partners.

We have been in business now for ten years and have staged hundreds of homes in the Kitchener-Waterloo area. Our Real Estate Marketing Consultants (REMC) are accredited staging professionals who provide our clients with property specific recommendations and staging solutions that result in highly marketable homes which sell fast. This year alone, our staged homes have gotten offers within days (sometimes hours) of staging and have sold for 98 - 200% of list price!

From detail-rich consultations to complete home staging solutions, we offer our clients a comprehensive array of services. With a proven track record, a sterling reputation within the real estate community and a client focused approach - we use our passion for real estate and our experience in marketing to create tangible results for our home owners, realtor partners and builders.

With a dedicated office and warehouse space, we use our resources to service our clients to the best of our abilities. Coming this fall, look for monthly seminars to be held at our office and so much more. We are looking forward to continually growing and serving our clients better!

Our Team

alana merritAlana Merritt, Owner and Director of Creative Staging Solutions, is an accredited, multi award-winning staging professional with a background in visual merchandising, marketing and business management. With a decade of experience in making Kitchener-Waterloo homes highly marketable, Alana consistently creates stunning spaces that are highly memorable & saleable. As real estate marketing is her focus, she keeps on top of home buyer trends which in turn, ensures that the recommendations she provides to clients are based on what will add the most value and get the property sold with the best possible results. With Rooms in Bloom's extensive and stunning inventory, she is able to, after the consultation, to offer customized staging solutions that add the WOW factor to our client's homes. Working closely with Realtors, home owners and builders, she works hard to ensure that the properties we stage are a joy to market and sell. Always enthusiastic, empathetic and solution focused, Alana truly loves helping our clients maximize on the sale of their homes and move onto their next real estate adventures!

heather cookHeather Cook, Owner and Director of Business Operations, is an accredited, multi award-winning staging professional with a background in business administration, home staging, marketing and interior decorating. With a focus on both real estate and interior design, Heather keeps on top of current home trends in order to provide relevant information and recommendations to her clients. A highly organized and customer focused professional, she consults with both staging & design clients in addition to handling all the administrative and business development aspects of the company. From new business development strategies to writing content for newsletters, their Kitchener Staging Blog, all social media posts and more – Heather is passionate about educating others about their industry and ensuring that all their clients have a positive staging experience. Working closely with Realtors, home owners and builders she uses her expertise and experience to ensure the properties they stage are highly marketable.

Members of the Real Estate Staging Association (RESA), the International Trade Association for the home staging industry, Alana Merritt is the current Ontario RESA President and Heather is the Marketing Chair for the Chapter. 


  • 2017 Best of Houzz Award (3rd year in a row!)
  • 2015 RESA Top 10 Home Staging Teams in North America
  • 2015 RESA Redesigner of the Year
  • 2014 RESA Top 5 Home Staging Team in North America
  • 2011 Canadian Professional Stager of the Year
  • 2012 Canadian Home Staging Company of the Year
  • 2011 Best Interior Design Award for the Reflections at Laurelwood Model Condo

These prestigious awards recognize extraordinary Home Staging talent as well as professional excellence in company's marketing, social media practices as well as business ethics.

What our clients say about us

Thanks for a fantastic job Rooms in Bloom. From start to finish you handled our project very professionally while remaining upbeat and cheerful.

Al Beingessner, Old Galt Lofts Ltd.